As we venture into 2024, the pace of change in e-commerce is breakneck. In the center of BigCommerce, I see most of the trends and changes in this industry. BigCommerce website design isn’t about looks; it’s functionality, user experience, and fighting for competitive advantage. I will share my two cents on the top trends in BigCommerce website design for 2024.
Table of Contents
Minimalistic and Clean Website Designs
One of the biggest trends I’ve seen this year has been the emergence of minimalistic, clean design. When users are hit with so much information these days, a clean website can be a breath of fresh air. This design philosophy isn’t just about reducing visual clutter but improving user experience by focusing on necessary elements. Minimalistic designs eschew clutter, often using ample white space, simple color schemes, legible and clear typography, and intuitive navigation.
These elements, combined, provide an uninterrupted user experience that lets visitors quickly find what they are looking for. According to Adobe, 38% of people will only engage with a website if the content or layout is attractive. This shows how essential a clean design is in keeping users engaged.
Also, such designs load faster, which is imperative in a world that wants everything instantly. Reports from Google indicate that 53% of mobile users will abandon a site that takes more than three seconds to load. Therefore, embracing minimalistic design would help BigCommerce websites meet these expectations and lower the bounce rate.
Better Responsiveness on Mobile
With the increasing dominance of mobile shopping, making sure your BigCommerce website is mobile-responsive is no longer a choice—it’s a necessity. Mobile devices account for more than 55 percent of global web traffic as of 2024. This trajectory will only rise, so mobile responsiveness has been set at the top of the priority list for web design.
BigCommerce experts and developers now put most of their focus on the following:
- Fluid grids
- Flexible images
- CSS media queries
These elements ensure that websites are at their best appearance and function on a smartphone, tablet, or desktop. A mobile-friendly design improves the user experience by offering smooth navigation, quicker loading, and easier access to products and information.
Furthermore, Google’s new mobile-first indexing is specifically devised to use the mobile version of the content for indexing and ranking. Therefore, a huge drop in search rankings may be observed in the case of non-mobile-friendly websites. By partnering with a trustworthy BigCommerce agency, you will ensure that your website is mobile-responsive, which can be a distinctive competitive advantage for your website.
Personalization and AI Integration
It is not merely a trend in 2024; personalization is a need. Customers look forward to customized experiences that align with their preferences and behavior. BigCommerce development companies are leveraging AI to deliver this experience more effectively.
This can manifest in the following:
- Product recommendations- personalized
- Dynamic content based on user behavior
- Email marketing campaigns are customized
For example, AI could recommend products based on browser history and purchase patterns. According to Epsilon, 80% of consumers are likelier to do business with brands offering personalized experiences. This is why you need to integrate AI-driven personalization into your BigCommerce website.
Besides, AI can help deliver optimum customer service through chatbots and virtual assistants that offer real-time support and increase user satisfaction. As a BigCommerce developer, I have seen how these artificial intelligence tools can smoothen operations and enhance the shopping experience.
Voice Search Optimization
Voice search is another growing trend in 2024. As voice-activated devices, like Amazon Echo and Google Home, become quite popular, your BigCommerce website must be optimized for voice search.
Voice search optimization entails:
- Writing content using natural language
- Answering common queries directly within the content
- Use of long-tail keywords
According to a study from Juniper Research, 55% of all households will own a smart speaker by 2024. Because more consumers will use voice search to find products and information, BigCommerce websites optimized for voice search will have an incredible edge. This includes structuring an FAQ section and creating content that answers typical queries in a conversational tone.
Advanced Visual Content
2024 Bigcommerce website design trends are all about visual content. Quality images, videos, and interactivity can do so much to enhance the user experience and engage them. BigCommerce web developers are now in the business of coming up with visually appealing websites that tell stories and capture audiences’ attention.
Some of the crucial trends in visual content include:
- 360º Product Views
- Interactive Videos
- Augmented Reality Experiences
For instance, AR helps customers see the product’s appearance in their home before purchasing. According to a Shopify report, products with AR content indicate a 94% higher conversion rate than those without. This can only be held to prove that advanced visual content has enormous potential for increasing sales and customer satisfaction.
Besides, interactive features within quizzes and polls can entertain users and deliver useful, critical information regarding their preferences and behaviors. BigCommerce experts use these elements to create more immersive, personalized shopping experiences.
Sustainability and Eco-Friendly Design
It’s on consumers’ radars, and thus, it also finds a representation within web design. More BigCommerce websites are looking to adopt eco-friendly design practices to reduce their impact on the environment and thus appeal to environmentally conscious consumers.
Practices in sustainable web design:
- Energy-efficient hosting providers
- Optimizing images, and videos to cut down bandwidth
- Dark mode options that save energy on OLED screens
A Nielsen survey reported that 73% of global consumers were ready to change their consumption habits to reduce their environmental impact. This indicates a great, if not greater, affinity toward brands that prioritize sustainability. BigCommerce websites adopting eco-friendly design practices can attract and retain customers who highly regard the environment.
Strong Accessibility Focus
Another significant trend in Bigcommerce website design in 2024 is accessibility. Ensuring that disabled or nondisabled persons can use your BigCommerce website is a question of morality and law. BigCommerce development companies are now tending towards developing inclusive designs for diverse audiences.
Here are some of the principal practices in ensuring accessibility:
- Alt text image
- Descriptive text on links
- Keyboard navigation
- Correct heading structures
The World Health Organization estimates that over 1 billion people live with some form of disability. If you make your BigCommerce website accessible, you can serve more customers, enhance their experience, and improve the general user experience. Moreover, accessibility will help in enhancing your search engine rankings since search engines give more priority to websites that offer better user experiences.
Integrating Social Commerce
Social commerce has been the rave in 2024, with increasing numbers of shoppers using social media to discover and buy products. BigCommerce experts will now add social commerce features to a website to follow the trend. Key among them include:
Shoppable Instagram feeds
- Social sharing buttons
- User-generated content, UGC
According to an eMarketer report, US social commerce sales will reach $79.64 billion by 2025. This proves that social commerce has huge potential and can be an agent of sales and brand visibility. BigCommerce sites can leverage social commerce features to fashion a seamless shopping experience that will drive sharing and engagement across various social channels.
Key Takeaways
Final Thoughts on the Top BigCommerce Website Design Trends of 2024—It is obvious that these trends bring transformative power to drive better user experience, higher engagement, and competitiveness. Key takeaways include three easily streamlined takeaways:
- Admire minimalism and mobile responsiveness: This involves adopting a minimalistic design and ensuring a website is mobile-friendly and responsive enough for an ever-growing audience of mobile users.
- Leverage Personalization and AI: Bring personalized experiences with the help of AI-driven personalization to improve customer satisfaction and boost sales.
- Focus on Accessibility and Sustainability: Ensure the website’s accessibility to reach more audiences and follow eco-friendly procedures to appeal to ‘green’ consumers.
There you go—the most essential trends will dominate BigCommerce website design in 2024. We invite you to share your thoughts and experiences in the comments to further this discussion and connect with like-minded professionals.
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