There is some big news in the world of eCommerce! BigCommerce, a platform long favored by BigCommerce developers, has just rolled out a groundbreaking feature in their latest release – multi-storefront capabilities. This exciting addition empowers merchants to create and manage multiple unique storefronts from their BigCommerce dashboard. Whether you’re a multi-brand enterprise catering to various customer segments or expanding your reach across different regions, this feature is a game-changer.
Table of Contents
One Platform, Multiple Storefronts
Who Benefits from a Multi-Storefront?
How Do You Get Started with the Multi-Storefront?
What are the Advantages of a Multi-Storefront?
- Efficient Product Management
- Customization Galore
- Enhanced Communications
- Effortless Order and Customer Management
- Data-Driven Insights
Let’s dive into what this means and how BigCommerce developers and businesses can use it to transform your eCommerce business.
One Platform, Multiple Storefronts
BigCommerce’s multi-storefront feature allows you to build and customize several storefronts within a single dashboard. What’s great is that you can choose between BigCommerce’s native stencil framework or opt for third-party headless solutions like Next.js, Contentful, or WordPress for each storefront. This means you can tailor each storefront’s technology stack to your specific needs, a significant advantage for BigCommerce web developers and businesses.
Who Benefits from a Multi-Storefront?
Multi-Brand Merchants: If you manage a portfolio of brands, this feature is a game-changer. Have your BigCommerce web developers create a dedicated storefront for each brand, giving it a unique identity and shopping experience.
Multi-Segment Businesses: For those selling to diverse customer segments (B2C and B2B), you can have separate storefronts for each component. By doing so, your BigCommerce web developers will ensure a personalized shopping journey for your customers.
Multi-Region Expansion: If your brand spans different regions or countries, you’ll love the ability to have a unique storefront for each location. Your BigCommerce developers can tailor your offerings to regional preferences, languages, and currencies.
How Do You Get Started with the Multi-Storefront?
To embark on the multi-storefront journey, you can start by navigating to the channel manager in the control panel. Here, you’ll find a list of all your channels, including a comprehensive view of your storefronts, their domains, and their status.
BigCommerce developers can easily add a new storefront and configure its settings. Choose whether to apply global settings (for consistency) or create unique settings for a specific storefront. It includes selecting the default currency and connecting a custom domain.
What are the Advantages of a Multi-Storefront?
The benefits of a Multi-Storefront BigCommerce Website Design are many:
1. Efficient Product Management
Managing products across multiple storefronts has always been challenging. You can maintain a single product list while customizing which products appear on each storefront. It can be done per product or by bulk-selecting and assigning them to a specific channel.
You can set up unique structures and filters for different storefronts regarding product categories and filtering. It allows for tailored shopping experiences by BigCommerce experts that resonate with your target audience.
2. Customization Galore
Each storefront can have its look and feel, from themes to page builder customizations. You can use a shared theme library across all your storefronts or create a new theme for a specific one.
Page builder empowers BigCommerce developers to personalize banners and widgets and even insert custom code for each storefront. This level of customization ensures that your brand identity shines through in every corner of your online presence.
3. Enhanced Communications
Consistency is key in communications. Multi-storefront enables BigCommerce developers to create specific emails or edit templates for different storefronts, ensuring your messaging aligns perfectly with each brand or segment.
It also extends to abandoned cart emails, allowing you to customize templates and deliver targeted messages for each storefront.
4. Effortless Order and Customer Management
Viewing and managing orders across multiple storefronts is a breeze, all from a single dashboard. You can filter orders by storefront, making it easy to identify the source of each order. This level of organization in the BigCommerce website design simplifies your operations and streamlines customer interactions.
5. Data-Driven Insights
Analyze the performance of your business with ease using the analytics section of your BigCommerce website design. You can track overall success across all your channels and storefronts or drill down to see how specific storefronts perform. This data-driven approach can help make informed decisions and optimize strategy.
Conclusion
BigCommerce’s multi-storefront feature opens up a world of possibilities for eCommerce businesses. Your BigCommerce website design will help you streamline operations, reduce complexity, and help deliver tailored shopping experiences to your customers.
Managing an online store can use a lot of your time, and if you’re seeking assistance with BigCommerce website design or management, ask VserveeCommerce to get the best help. With their expertise and experience, you can streamline your online store management and achieve your eCommerce goals more efficiently. Contact VserveeCommerce today to take your BigCommerce website to the next level.
This blog is inspired by the video, ‘BigCommerce Multi-Storefront Walkthrough’ by BigCommerce.
